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ZGM Modern Marketing Partners

ASSOCIATE MEDIA DIRECTOR

Media – Calgary, Alberta
Department Media
Employment Type Full time
Minimum Experience Experienced

The Associate Media Director (AMD) is a senior, hands-on position, serving as the media lead across multiple client portfolios. The AMD is responsible for setting the strategic media direction and tone for assigned client accounts, and managing multiple managers and coordinators associated with the AMD’s accounts. The AMD will foster strong client relationships and, alongside the Media Director, support the growth and professional development of media staff.

SPECIFIC RESPONSIBILITIES

  • Develop and recommend sound media strategies to measurably drive clients’ business objectives.
  • Lead and oversee creation of advertising plans and media recommendations
  • Ensure media strategies are accurately implemented when moving into the executional stages
  • Act as a strategic steward to the media team, helping them define and articulate objectives, strategies and meaningful metrics and reporting
  • Foster strong direction within the team, implementing clear account management, process and quality of implementation
  • Demonstrate accountability for Media Managers and Media Coordinators’ client engagement
  • Stay engaged and up-to-date with industry developments and emerging trends
  • Demonstrate thought leadership and innovation for enhanced media plans and results, encompassing emerging platforms
  • Foster a spirit of collaboration and build strong relationships with Partner Results and Storytelling, as well as external media and measurement partners
  • Support with professional development by mentoring, motivating and developing media managers and coordinators, developing their skills and evaluating their performance
  • Contribute as media lead in new business proposals and presentations

WHAT MAKES YOU GREAT AT YOUR JOB

  • Staying Current: As the media landscape and consumer consumption and behaviours continue to evolve and shift daily, you are staying on top of trends and bringing them to ZGM and to the benefit of our clients. You have strong insights-based POVs and can share them persuasively internally and with clients
  • Leadership: You are looked up to and respected by media team members, as you lead by example – nurturing positive and collaborative internal and external relationships, demonstrating strategic thinking and commitment to clients’ business objectives
  • Driven by Results: You are motivated to drive clients’ business objectives, from clearly defining media objectives to focusing on meaningful metrics.
  • Mentorship: You are committed to the development of staff, as it benefits ZGM, our clients and the industry; generously giving your time and attention to the growth of media team members

If you have the experience and skills identified, you’re almost perfect for us. Assuming of course, you’re also a team player who is passionate, curious, positive, and courageous. Please send us your resume. 

 

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  • Location
    Calgary, Alberta
  • Department
    Media
  • Employment Type
    Full time
  • Minimum Experience
    Experienced
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