Digital Marketing Strategist/Manager

Data & Insights · Calgary, Alberta
Department Data & Insights
Employment Type Contract
Minimum Experience Mid-level

ZGM is looking for someone to help us sort through the data.  Lots of data.


This is what it looks like to be our DATA & INSIGHTS STRATEGIST/MANAGER:


·Collaborate with Media, Accounts, Content, Product and Creative teams on campaign development, while leading the digital strategy for conversion focused and social cause marketing campaigns. (Responsibilities: develop paid social media tactics, SEM / paid social media setup, email campaigns, campaign optimization, funnel development, creative recommendations, landing page optimization, event tracking, client presentations, etc.).


·Support Account teams with the creation of Metrics Agreement documents. Once documents are approved, lead on the execution of event tagging/tracking, goal set up, gathering offline data, partner dashboard creation, etc.


·Develop Google Data Studio partner dashboards. Provide insights to project teams and clients on campaign performance. Ensure dashboards maintain a consistent look and that data is accurate.


·Setup Google Analytics accounts and Google Tag Manager for clients. Work with Product team and developers in a timely fashion to ensure tracking is complete before campaigns /websites / landing pages are launched.


·When required, support the Media Team with executing SEM / Paid Social campaigns, as well as placing re-targeting and conversion pixels.


·Provide support, insights and tactics to help improve under-performing campaigns.


·Provide social media audience insights to help form overall strategies or support RFP submissions.


·Create post campaign evaluation reports and presentation decks. Assist with presenting to clients.


·Maintain excellent interdepartmental relationships with co-workers and support ZGM staff with their digital education


If  you have the experience and skills identified, you might just be perfect for us!  Assuming of course you're also a team-player who is passionate about enhancing human experiences, staying curious, being generous, taking risks, and swinging for the fences.


ZGM offers a competitive salary, health, & benefits package, an inspiring work environment, and unlimited growth opportunity for motivated people who can get the job done.


ZGM is the largest, full-service agency in Alberta with over 80 employees based in Calgary and Edmonton.  Work is in a fun, energetic environment and are looking for team players who are passionate, curious, positive, and courageous. Don’t believe us? Read our employee handbook.


We’d be happy for you to sit in either our Edmonton office or our Calgary office. Please attach your resume and writing samples to this application.


We look forward to hearing from you!

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  • Location
    Calgary, Alberta
  • Department
    Data & Insights
  • Employment Type
    Contract
  • Minimum Experience
    Mid-level