Inbound Content Manager

Content · Calgary, Alberta
Department Content
Employment Type Full time
Minimum Experience Mid-level

ZGM is looking for an Inbound Content Manager. Someone who isn't afraid of wearing multiple hats - or inventing new hats for that matter. Your day-to-day is a combination of content creation and strategy - ultimately answering the question: how do we get new customers for our clients?


You are highly collaborative and approachable. You are used to fast deadlines, learning new tools on the fly, handling a variety of jobs at once and creative problem solving. You are organized and able to manage your time and resources. You straddle both strategy and execution where sometimes you are presenting your brilliant ideas to clients and sometimes you just have to put your head down and get things done. 


Education and Experience


Well we are not looking for formal education in this role but any degrees in communications or marketing are a bonus. We would, however, like to see inbound experience through on-the-job training or certifications. 



Core skills


Lead generation

  • CRM (lists, properties, segmentation)
  • Workflows and email automation
  • Landing page strategy and development
  • Forms and CTA's 
  • Blog creation, editing and scheduling


Lead nurturing

  • Email campaigns and automation
  • Behavioral workflows
  • Lead scoring
  • Customer journey mapping



    • Experience using any of the following programs
      • Figma
      • Hubspot
      • Salesforce CRM
      • Salesforce Marketing Cloud
      • WordPress
      • MailChimp
    • Project management
    • Illustration chops
    • SEO/SEM understanding an experience
    • Experience in HTML or CSS


Content creation

    • Design (ads, landing pages, email layout)
    • Audio production (webinars, podcasts, editing)
    • Video (shooting, editing)
    • Photography
    • Presentations
    • Copywriting


 About ZGM


We’re ZGM. We are the largest, full-service agency in Alberta with over 80 employees based in Calgary and Edmonton. Our purpose is built around helping good organizations make a greater mark on the world. We do this through our work with a host of public, private and non-profit organizations in a variety of fields. And we can succeed at this by building the strongest marketing, content, design and, of course, PR and engagement teams. So, what does all this mean for you? It means we have depth. It means we have a great deal of talent and experience, and it means we are a great employer. ZGMers are curious; they aren’t afraid to speak their mind, and they come to work every day ready for the next challenge. Still need convincing? Check out our employee handbook here.


We work in a fun, energetic environment that nurtures ideas and originality. ZGM offers a competitive salary, health, & benefits package, an inspiring work environment, and unlimited growth opportunity for motivated people who can get the job done.


If you have the experience and skills identified, you might just be perfect for us! Assuming of course you’re also a team-player who is passionate about enhancing human experiences, staying curious, being generous, taking risks, and swinging for the fences. Sound interesting? Our preference is that you apply through our HRIS portal. If not, send us your resume to

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  • Location
    Calgary, Alberta
  • Department
  • Employment Type
    Full time
  • Minimum Experience